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Lead Magnet Delivery

Deliver digital downloads, track who downloaded what, and automatically follow up with targeted email sequences.

Replaces

SendOwl ($15/mo) + Gumroad fees

Savings

$180+/year

What This Workflow Does

📥

Captures Requests

Receives download requests via webhook from your landing page.

📧

Delivers Content

Sends email with download link or attachment instantly.

📊

Tracks Downloads

Logs who downloaded which resource and when.

🎯

Triggers Sequences

Starts targeted email sequences based on downloaded resource.

How to Set Up Lead Magnet Delivery

Complete guide to automating digital download delivery and follow-up sequences with n8n and SendGrid

25 minutes
~$0
Tools: n8n, SendGrid, File storage, Landing page
  1. 1

    Import the Workflow

    Download the workflow JSON and import it into n8n via Settings → Import from File. The workflow includes nodes for webhook reception, email delivery, download tracking, and automated follow-up sequences.
    Learn more →
  2. 2

    Upload Your Files

    Store your lead magnets (PDFs, ebooks, templates, etc.) in cloud storage like Amazon S3, Google Drive, or Dropbox, or host them on your own web server. Generate publicly accessible download links for each file. Alternatively, you can attach files directly to emails (< 10MB recommended).
  3. 3

    Configure SendGrid

    Create SendGrid dynamic templates for delivery emails. Include the download link variable in your template. Set up your SendGrid API credentials in n8n. Update the 'Send Email' node with your template ID and map the download link to the template variable.
    Learn more →
  4. 4

    Connect Landing Pages

    Copy the webhook URL from n8n's Webhook trigger node. Add this URL to your lead magnet opt-in forms. Required POST fields: email, name, magnet_id (to identify which lead magnet they requested). The workflow will instantly deliver the requested resource.
  5. 5

    Set Up Follow-ups

    Configure automated email sequences in the workflow for each lead magnet type. Customize the nurture content based on which resource they downloaded. Set appropriate delays between emails (recommend 2-3 days). Tag contacts in SendGrid for segmentation and future campaigns.

Download This Workflow

Free forever. Start delivering lead magnets today.

Download Workflow JSON

Need help? Contact me

Requirements

  • n8n instance - Self-hosted or DashNex
  • SendGrid account - For email delivery
  • File storage - Cloud storage (S3, Dropbox) or web hosting
  • Lead magnet files - PDFs, ebooks, templates, etc.
  • Landing page - Opt-in form with webhook capability