Privacy Policy

Last updated: November 13, 2025

Introduction

Mike Holownych ("we," "our," or "us") operates mikeholownych.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. By using our website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

  • Subscribe to our newsletter
  • Fill out a contact form
  • Download free resources or workflows
  • Request information or support

This information may include:

  • Name
  • Email address
  • Any other information you choose to provide

Website Analytics

We use Google Analytics to understand how visitors use our website and improve the user experience. Google Analytics uses cookies to collect information about your browsing behavior.

What Google Analytics Collects

Google Analytics collects the following information:

  • Page URL - Which pages you visit on our site
  • HTTP Referrer - How you found our website
  • Browser & Device - Browser type, operating system, device type
  • Geographic Data - Approximate location based on IP address
  • User Behavior - Pages visited, time on site, bounce rate, conversions
  • Cookies - Google Analytics uses cookies to track user sessions

This data is aggregated and used to improve our website. Google may also use this data in accordance with their own privacy policy.

Opt-Out of Google Analytics

You can opt-out of Google Analytics tracking by:

Learn more: Google Privacy Policy

How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our website
  • To send you newsletters, marketing communications, and promotional materials (if you've opted in)
  • To respond to your inquiries and provide customer support
  • To deliver free resources, workflows, or other materials you've requested
  • To monitor and analyze usage and trends to improve your experience
  • To detect, prevent, and address technical issues

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and collect information about how you use our website.

Types of Cookies We Use

  • Essential Cookies: Required for website functionality (cannot be disabled)
  • Analytics Cookies: Help us understand website usage (Google Analytics)
  • Marketing Cookies: Track ad performance and enable retargeting (Facebook Pixel, Google Ads, LinkedIn Insight Tag)
  • Preference Cookies: Remember your settings and choices

Managing Cookies

You can control cookies through:

  • Our cookie consent banner (appears on first visit)
  • Browser settings (most browsers allow you to refuse or delete cookies)
  • Third-party opt-out tools (see links in the Retargeting section below)

Note: Disabling certain cookies may impact website functionality.

Automation & Workflow Processing

We use n8n (self-hosted automation platform) to process form submissions, manage email workflows, and track user interactions. When you interact with our website (e.g., submit a form, use our calculator, download resources), this data is processed through our n8n automation workflows.

n8n is self-hosted on our infrastructure, meaning your data stays under our control and is not shared with third-party automation platforms.

Email Communications

We use SendGrid to send emails. When you subscribe to our newsletter or request information, your email address is stored and processed through SendGrid's platform.

We may send you:

  • Welcome emails and onboarding sequences
  • Educational content and workflow tutorials
  • Blog post notifications and newsletters
  • Calculator results and personalized recommendations
  • Promotional offers and announcements

You can unsubscribe from our email list at any time by:

  • Clicking the "unsubscribe" link in any email
  • Visiting /preferences to manage your email settings
  • Contacting us to request removal

Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy:

  • Email Subscribers: Until you unsubscribe or request deletion
  • Form Submissions: 3 years for business records and analytics
  • Analytics Data: 26 months (Google Analytics default)
  • Session Recordings: 30 days (Microsoft Clarity)
  • Error Logs: 90 days (Sentry)
  • Marketing Data: Until you opt-out or request deletion

When your information is no longer needed, we will securely delete or anonymize it.

Third-Party Services

Our website may contain links to third-party websites and services, including:

  • DashNex - We are an affiliate partner and may earn commissions on referrals
  • SendGrid - Email delivery service
  • n8n - Automation platform
  • Cloudflare - Website hosting and security

These third-party services have their own privacy policies. We are not responsible for the privacy practices of these external sites or services.

Retargeting and Marketing Pixels

We use retargeting pixels from third-party platforms to show you relevant ads across the internet. These pixels may collect information about your visit to our website, including:

  • Facebook Pixel - Tracks conversions, optimizes ads, and builds targeted audiences for Facebook advertising
  • Google Ads Remarketing - Enables us to show you ads on Google Search and the Google Display Network
  • LinkedIn Insight Tag - Helps us measure the effectiveness of LinkedIn advertising campaigns

These pixels collect data such as pages visited, actions taken, device information, and approximate location. You can opt out of personalized advertising by visiting:

Security and Bot Protection

To protect our website from spam and abuse, we use:

  • hCaptcha - A CAPTCHA service that validates human users on forms. hCaptcha collects hardware and software information (such as device and browser data) and uses cookies. View hCaptcha Privacy Policy
  • Sentry - Error tracking and performance monitoring. Sentry collects diagnostic information when errors occur. View Sentry Privacy Policy

User Experience Analytics

We use Microsoft Clarity to understand how users interact with our website through session recordings and heatmaps. Clarity collects:

  • Anonymized interaction data (clicks, scrolls, mouse movements)
  • Session recordings (anonymized - personal information is masked)
  • Device and browser information

Clarity does not collect personally identifiable information or use cookies for tracking. View Microsoft Privacy Statement

Affiliate Disclosure

This website contains affiliate links. When you click on certain links and make a purchase, we may earn a commission at no additional cost to you. See our Affiliate Disclosure for more details.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

General Rights

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information ("Right to be Forgotten")
  • Opt-out: Unsubscribe from marketing emails at any time
  • Data portability: Request a copy of your data in a structured, machine-readable format (JSON)
  • Object to processing: Object to how we use your data for legitimate interests or direct marketing
  • Withdraw consent: Withdraw consent at any time (doesn't affect prior processing)

How to Request Data Export (Data Portability)

To request a copy of your personal data in machine-readable format:

  1. Email us at [email protected] with subject "Data Export Request"
  2. Include your email address used on our website
  3. We will verify your identity and send you a JSON file containing all your data within 30 days
  4. The export will include: email subscription data, form submissions, preferences, and any other personal information we hold

How to Request Data Deletion

To request deletion of your personal data:

  1. Email us at [email protected] with subject "Data Deletion Request"
  2. Include your email address used on our website
  3. We will verify your identity and delete your data within 30 days
  4. You will receive a confirmation email once deletion is complete
  5. Note: We may retain certain information if required by law or for legitimate business purposes (e.g., fraud prevention, legal compliance)

Response Time: We aim to respond to all privacy requests within 30 days (45 days for complex requests). We may ask for additional information to verify your identity before processing your request.

To exercise any of these rights, please contact us or email [email protected].

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

California Privacy Rights

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising your rights

We do not sell your personal information.

GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). We process your personal data based on:

  • Consent: When you subscribe to our newsletter or contact us
  • Legitimate interests: To improve our website and respond to inquiries

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us.